for talent managers / networks.
Talent managers can be pulled in many directions when it comes to serving their clients. My goal is to help lighten your workload by locating and securing brand sponsorship opportunities for your creators.
With over five years’ experience working with creators, influencers and their teams as both a buyer and seller, I understand the needs and challenges of entities on both sides of the sponsorship equation—and I thrive on solving problems and finding solutions to help build longterm, successful partnerships.
While most media sellers know how to sell a single, particular medium, I’m well versed in multiple worlds, having secured direct response and brand awareness campaigns on YouTube, podcast, Instagram, TikTok and Facebook. As a sales professional as well as media buyer, I’ve formed lasting relationships with a variety of creators, talent managers and agency partners, earning respect for my honesty, reliability, attention to detail and enthusiasm.
In this ever-changing space, I adapt and innovate—engaging with stakeholders on all sides of the business. When you work with me, I will provide:
Consultation services to evaluate your creators’ social media presence and identify opportunities for growth
Outreach to potential brand partners to secure sponsorship
Occasional connection to creators who may wish to join a network/explore exclusive management opportunities
Guidance regarding why and how to help your creators grow their socials
Rate negotiations on brand offers
Campaign management services for all secured brand campaigns as needed
Advice on industry standard rates for brand integrations / sponsorship packages
Contract reviews and redlines as needed
“Working with Erin has been a very rewarding experience for us over the years! We hired Erin for a partnerships project we were working on; not only did she deliver, but she opened a lot of doors, which have led to meaningful long-term recurring partnerships for our roster. Erin is very professional and passionate about her work and remains a frequent collaborator for us and our team.”
Aurora Pfeiffer
Founder and President, Rolen Group
”Working with Erin has been an absolute pleasure! Her dedication and professionalism during her time with us was unmatched as she worked with us for a partnership project. She took the time to get to know our talent to be able to pitch them and match them with the right brand opportunities and we were able to forge valuable partnerships. Erin brings not only exceptional talent but also a genuine passion for what she does, making her a valuable asset to any team.”
Olivia Zhou
VP Talent & Partnerships, Rolen Group
